Partner with
Free Play for Kids
When you partner with Free Play for Kids, you’re not just sponsoring a program—you’re fueling resilience, belonging, and opportunity for thousands of Edmonton children. Every $1 invested in Free Play creates $4.50 in community impact through improved education, family stability, and stronger neighborhoods.
CURRENT PARTNERS
Free Play for Kids is proud to announce a significant milestone in our mission to create inclusive, accessible spaces for kids to play, belong, and grow. Through its Every Kid Deserves a Shot initiative, the Edmonton Oilers Community Foundation (EOCF) has invested $1.2 million in Free Play for Kids, with an additional $3 million committed over the next five years. As a result, all Free Play Hockey is now powered by the EOCF, helping 3,000 youth ages 7–18 access ball and ice hockey through our daily, year-round afterschool program. With six teams competing in leagues across Edmonton, this partnership ensures thousands of kids have the chance to learn, play, and thrive on and off the ice.
Read more about this partnership here!
🏒Hockey Pathway Powered By Edmonton Oilers Community Foundation
$4.2 Million invested over 5 years - supporting over 3,000 Edmonton kids.
Free Play for Kids is proud to partner with Canadian Tire Jumpstart Charities to launch "Free Play Soccer powered by Jumpstart," a vital initiative bringing barrier-free, trauma-informed sports programming to thousands of Edmonton’s equity-deserving youth. This collaboration directly combats the systemic and financial barriers to recreation faced by marginalized communities, with a deep focus on social integration—90% of our participants identify as racialized/BIPOC and 70% are newcomers to Canada. By entirely eliminating the costs of equipment, registration, nutrition, and transportation, this partnership goes far beyond sport; it builds a critical bridge into Canadian society, fostering long-term social cohesion, physical literacy, and a profound sense of belonging for children during their most pivotal moments of transition.
⚽Soccer Pathway Powered By Canadian Tire Jumpstart Charities
AVAILABLE PARTNERSHIPS
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$300,000 Annual Investment
Minimum 3 Year Commitment
1 AvailableBuild our basketball program. 2,000 kids and youth ages 7-18 years old take part in our basketball program. Basketball is part of our daily, year-round afterschool program for elementary-aged children, and teens play in our monthly 3x3 league series before playing in City-wide Spring league.
Younger kids play basketball 40 times annually and take part in 10 Free Play-hosted tournaments. Teens play 28 times per year. Delivering basketball at this scale currently costs about $300,000 per year, or roughly $150 per child.
Recognition Package:
Exclusive naming rights to all Free Play for Kids basketball. Any mention of the basketball program will be followed with “powered by XYZ.” This includes any Free Play marketing materials: social media, newsletter, website, press releases, annual report and any external communications
Title naming rights for Free Play’s 3x3 Basketball League
Exclusive logo placement on all practice and game uniforms
Logo placement on brandable basketball equipment
Recognition at all Free to Play school sites
Recognition at all Free Play-hosted basketball tournaments
Recognition at all Free Play Wolves Basketball events and league games
Featured placement in all basketball-related communications to kids and families
Annual impact report showing children served through basketball programming
Monthly video series featuring basketball programs and your support
Speaking and volunteer opportunities with kids, families, staff and other sponsors
“Proud Supporter of Free Play” Digital Badge (Use of FP logo)
Optional Advertising Additions:
Digital ad campaign amplifying existing Free Play monthly reach of 150,000 views
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$200,000 annual investment
Minimum 3 Year Commitment
1 AvailableFlag Football is rapidly growing in popularity among teens and is entering the world stage at the Olympics. Football is part of our daily, year-round afterschool program for close to 1,000 elementary-aged children.
Kids play football 40 times annually and take part in 10 Free Play-hosted tournaments. Delivering football at this scale currently costs about $200,000 per year, or roughly $200 per child.
Recognition Package:
Exclusive naming rights to all Free Play for Kids flag football. Any mention of a flag football program will be followed with “powered by XYZ.” This includes any Free Play for Kids marketing materials: social media, newsletter, website, press releases, annual report and any external communications
Title naming of Free Play’s annual flag football tournament series
Exclusive logo placement on all practice and game uniforms
Logo placement on brandable flag football equipment
Recognition at all Free to Play school sites
Recognition at all Free Play-hosted flag football tournaments
Recognition at all Free Play Wolves Flag Football league games
Featured placement in all flag football-related communications to kids and families
Annual impact report showing children served through flag football programming
Monthly video series featuring flag football programs and your support
Speaking and volunteer opportunities with kids, families, staff and other sponsors
“Proud Supporter of Free Play” Digital Badge (Use of FP logo)
Optional Advertising Additions:
Physical ads at recreation centers across Edmonton
Digital ad campaign amplifying existing Free Play monthly reach of 150,000 views.
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$235,000 Annual Investment
Minimum 3 Year Commitment
1 availableFood to Play is a crucial part of Free Play’s intent to promote holistic child development, ensuring that every child in our after-school programs receives nutritious snacks and food literacy that fuels their growth, play, and well-being. Beyond food access, Food to Play is built around a culturally inclusive curriculum designed by a certified nutritionist that helps kids explore healthy eating, food systems, and food justice through hands-on activities and discussion.
Each year, we provide over 100,000 healthy snacks, 5,000 food hampers, and over 240 nutritional literacy sessions to kids in our programs. Delivering Food to Play at scale currently costs about $235,000 annually, or roughly $150 per child.
Recognition Package:
Exclusive naming rights to all Free Play for Kids’ Food to Play programming. Any mention of the food program will be followed with “powered by [Your Organization]” across all Free Play for Kids marketing: social media, newsletter, website, press releases, annual report, and external communications
Title naming of the Food to Play curriculum and food hamper program
Exclusive logo placement on all food packaging, hampers, snack bins, and program-related materials used across all school sites
Brand integration into food-themed educational materials, including recipe cards, food literacy games, and curriculum resources
Recognition at all Free Play program sites, including visible signage on food stations
Recognition at community celebration days and wrap-up events that highlight Food to Play
Bi-annual impact report highlighting snacks and food hampers provided, curriculum delivered, and success stories
Monthly story series (video/photo) showcasing the impact of your support on food access and education
Speaking and volunteer opportunities at food-themed events and with partner families
“Proud Supporter of Free Play” digital badge and use of Free Play logo
Premier Program Naming Rights
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$75,000 Annual Investment
Minimum 5 Year Commitment
20 Schools Available
6 Schools SoldWe know that many families and companies are looking for ways to leave a legacy. These are longer-term commitments where you know your investment is working every day in support of people who need it most. Becoming a “School Champion” ensures that 30 kids and families have free afterschool care every single day from September to June.
Kids learn a new sport each day, receive healthy snacks, and go home every week with a food hamper. Every day they learn new lessons on social, emotional and mental health. For families, this means they know their kids are safe. They save money on childcare and can earn more by gaining those extra hours each day.
Recognition Package:
School site naming rights
Permanent recognition signage at the school
Featured placement in all school-specific communications
Annual impact report for your specific school site
Invitation to special school events and celebrations
Logo placement on Free Play’s website (~10K monthly views)
Social posts across Free Play’s social channels (~50K monthly views)
Newsletter Feature (~5K subscribers)
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$50,000 Annual Investment
Minimum 1 Year Commitment
4 Edmonton Regions Available (6-7 schools per region)This sponsorship funds our “Fun Family Fridays” where children and families come together for unstructured play and community building. On Friday, kids are invited to choose their activity, with Free Play providing access to equipment, safe spaces, healthy snacks, and caring staff. Families are encouraged to participate, transforming schools into vibrant community hubs at the end of every week.
Recognition Package:
Regional Naming Rights
Branding on-site at all participating school locations
Annual community impact report with photos, family stories, and participation highlights
Invitation to drop-in Fridays or special celebration days
Monthly posts across Free Play’s social channels (~50K monthly views)
Newsletter Feature (~5K subscribers)
Invitation to Free Play Annual General Meeting and Funders’ events.
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$50,000 Annual Investment
Minimum 1 Year Commitment
3 Edmonton Regions Available (6 schools per region)
1 Edmonton Region SoldEvery week, Free Play celebrates 24 kids in our daily after-school program across Edmonton with a “Leader of the Week” award. This award is given to one kid from each elementary school site who consistently shows up with heart, effort, and embodies the Free Play values of being an ambitious, inclusive, and fun leader.
“Leader of the Week” is one of the most visible and celebrated parts of the program, giving sponsors high-frequency, values-based brand exposure both digitally and in the communities we serve. The awards are presented in front of 120 kids, along with staff and community members. Right after, kids go straight home to be celebrated by families, and display their award on walls and fridges, left for years to remember a great accomplishment.
This is an exclusive new offering for the 2025/2026 school year starting in September, and you have first dibs! This sponsorship would celebrate 24 leaders every week, reaching over 480 kids over the school year. There are 4 Free Play regions: North, Central, West, and South. Each region has 6 schools servicing 120 kids.
Recognition Package:
Award to be renamed to “[Partner Name] Leader of the Week”
Branded “Leader of the Week” certificates, gifts, and captain armbands
Custom Leader Board plaque displayed at Game Days and Tournaments
Recognition and branding at game days and tournaments
Monthly posts across Free Play’s social channels (~10K weekly reach)
Quarterly newsletter feature (~5,000 subscribers)
Logo placement on Free Play’s website (~10K monthly views)
Recognition in Free Play’s annual impact report
Staff invited to present awards to participants
Volunteer opportunities for staff
Invitations to Free Play Annual General Meeting and Funders’ events
Community Champions
Free Play for Kids runs daily after-school programs in 27 of Edmonton's highest-needs elementary schools in four regions (North, Central, West, and South). Here, kids play different sports each day following a dedicated curriculum that teaches social and emotional health. This program doubles as free childcare for families, saving them money and helping them earn more, as they can work extra hours each day. Often, this is the difference between taking a full-time job versus a part-time job.
Legacy Circle “Edmonton Together”
The Legacy Circle is a special giving community for individuals who want to create lasting impact for kids and families across Edmonton. With giving levels for Community Builders ($10,000–$24,999) and Community Unifiers ($25,000–$49,999), this program celebrates donors who strengthen our city during times of economic uncertainty. Legacy Circle members receive permanent recognition on our Community Impact Wall—seen over one million times each year—along with a spotlight at our annual Community Unifiers event and opportunities to connect directly with Free Play leadership.
Monthly Giving “Dream Team”
Join the Dream Team this holiday season!
Give the gift of food, fun, and learning to kids in our programs with a monthly gift. Every tier of the Dream Team makes a real impact: from providing daily snacks to full food hampers and food classes, your support nourishes bodies and minds for sport and life. Plus, each level comes with special perks to thank you for being part of our Dream Team, including a free monthly coffee from District Cafe.
$25 monthly donation provides a child with daily snacks, weekly food classes prepared by a certified nutritionist, and a monthly take-home food hamper!
Interested in Partnering?
Please fill out some information and Tim Adams, Executive Director will reach out directly.