More Than a Sponsor: Belmont Sobeys Shows Up

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Food Program Manager at Free Play for Kids, Dacia Mead chats with Jerry MacLachlan at Sobeys Belmont in Edmonton, AB.

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A fun filled food session featuring Jerry, Jason, and Rob from Belmont Sobeys with Free to Play's Food to Play program for Tournament Day at the ACT Aquatic and Recreation Centre in Edmonton, AB on December 4, 2025.

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A fun filled food session featuring Jerry, Jason, and Rob from Belmont Sobeys with Free to Play's Food to Play program for Tournament Day at the ACT Aquatic and Recreation Centre in Edmonton, AB on December 4, 2025.

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A fun filled food session featuring Jerry, Jason, and Rob from Belmont Sobeys with Free to Play's Food to Play program for Tournament Day at the ACT Aquatic and Recreation Centre in Edmonton, AB on December 4, 2025.

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A fun filled food session featuring Jerry, Jason, and Rob from Belmont Sobeys with Free to Play's Food to Play program for Tournament Day at the ACT Aquatic and Recreation Centre in Edmonton, AB on December 4, 2025.

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A fun filled food session featuring Jerry, Jason, and Rob from Belmont Sobeys with Free to Play's Food to Play program for Tournament Day at the ACT Aquatic and Recreation Centre in Edmonton, AB on December 4, 2025.

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A fun filled food session featuring Jerry, Jason, and Rob from Belmont Sobeys with Free to Play's Food to Play program for Tournament Day at the ACT Aquatic and Recreation Centre in Edmonton, AB on December 4, 2025.

Belmont Sobeys has become one of the strongest supporters of our Food to Play program - not only through financial contributions, but by truly showing up for the kids we serve. Store owner Jerry and assistant manager Jason regularly attend tournament days, jumping into games and bringing an energy that kids immediately connect with.

Beyond the field, their team also works closely with our Food to Play Manager, Dacia, to help prepare food hampers, super snacks, and daily snacks that keep the kiddos fueled and ready to play.

The impact is clear: kids now recognize Jerry and Jason and even look for them when visiting Belmont Sobeys.

It’s a powerful example of what happens when a local business becomes a true part of the community!