For over 15 years, Sarah Short has been responsible for helping law firms refine their marketing, communications, and business development efforts. As Senior Manager of Client Development with Bennett Jones LLP, she leads business development initiatives for the firm’s national Energy and Agribusiness Industry Teams and International Arbitration Practice Group, while also providing national leadership and strategic oversight of the firm’s Proposals and Pitch Team.
Sarah holds a Master of Business Administration (MBA) from the University of Alberta, earned in 2017, and further enhanced her expertise in organizational leadership and transformation by completing a change management program at the university in 2021.
Sarah has demonstrated a longstanding commitment to community engagement and leadership through her involvement with several prominent organizations. She served as Chair of Pursenal Mission, a signature fundraising event for STARS Air Ambulance, for four years and contributed as a committee member for YOUCAN Youth Services’ Comedy Nights. She also served on the Board of Directors of the 124 Street Business Association from 2022 to 2025. Since 2018, she has held various leadership positions with the Legal Marketing Association’s Canada Region, culminating in her appointment as President in 2025.
