Partner with
Free Play for Kids
When you partner with Free Play for Kids, you’re not just sponsoring a program—you’re fueling resilience, belonging, and opportunity for thousands of Edmonton children. Every $1 invested in Free Play creates $4.50 in community impact through improved education, family stability, and stronger neighborhoods.
Premier Program Naming Rights
Step into the spotlight as the title sponsor of one of Free Play’s flagship programs. From soccer, basketball, and football to our vital Food to Play initiative, naming rights give your brand front-and-center visibility while directly powering programs that thousands of Edmonton kids rely on every day. These opportunities create a lasting legacy—your name will be woven into jerseys, tournaments, school sites, and family stories across the city.
Free Footie Title Naming Rights
$700,000/year (3-year minimum) - AvailableSoccer is our most popular program, engaging over 3,500 youth ages 7–18 across Edmonton. It’s part of our daily, year-round afterschool program for elementary-aged children and includes 12 community and club teams competing citywide.
Your logo or family name will be front and center on uniforms at thousands of practices and games, as well as featured in leagues and tournaments across Edmonton—making you a recognized and valued part of the families’ communities.
Running soccer at this scale costs $700,000 per year—about $200 per child. Kids play over 100 sessions annually, led by trained mentors from their own communities. Your support powers the program, strengthens connections, and inspires the next generation of players.
Includes:
- Exclusive naming rights of all Free Play for Kids soccer programs (social media, newsletter, website, press releases, annual report, etc.)
- Exclusive logo placement on all practice and game uniforms
- Logo placement on brandable soccer equipment
- Recognition at all Free to Play school sites
- Recognition at all Free Play-hosted soccer tournaments
- Recognition at all Free Play Wolves Soccer league games
- Featured placement in all soccer-related communications to kids and families
- Bi-annual impact report showing children served through soccer programming
- Monthly video series featuring soccer programs and your support
- Speaking and volunteer opportunities with kids, families, staff, and other sponsors
- “Proud Supporter of Free Play” Digital Badge (Use of FP logo)
- Optional Advertising Additions: physical ads at recreation centers across Edmonton and digital ad campaign amplifying Free Play’s 150,000 monthly reach
Free Basketball Title Naming Rights
$300,000/year (3-year minimum) - Available
Build our basketball program. 2,000 kids and youth ages 7-18 years old take part in our basketball program. Basketball is part of our daily, year-round afterschool program for elementary-aged children, and teens play in our monthly 3x3 tournament series hosted across the city.
Younger kids play basketball 40 times annually and take part in 10 Free Play-hosted tournaments. Teens play 10 times per year. Delivering basketball at this scale currently costs about $300,000 per year, or roughly $150 per child.
Includes:
- Exclusive naming rights to all Free Play for Kids basketball. This includes any Free Play marketing materials: social media, newsletter, website, press releases, annual report and any external communications
- Title naming rights for Free Play’s 3x3 Basketball League
- Exclusive logo placement on all practice and game uniforms
- Logo placement on brandable basketball equipment
- Recognition at all Free to Play school sites
- Recognition at all Free Play-hosted basketball tournaments
- Recognition at all Free Play Wolves Basketball events and league games
- Featured placement in all basketball-related communications to kids and families
- Bi-annual impact report showing children served through basketball programming
- Monthly video series featuring basketball programs and your supportSpeaking and volunteer opportunities with kids, families, staff and other sponsors“Proud Supporter of Free Play” Digital Badge (Use of FP logo)
- Optional Advertising Additions: Digital ad campaign amplifying existing Free Play monthly reach of 150,000 views
Free Hockey Powered by Edmonton Oilers Community Foundation (EOCF)
Free Play for Kids is a beneficiary of EOCF's Every Kid Deserves a Shot Initiative
Free Hockey is powered by the Edmonton Oilers Community Foundation's Every Kid Deserves a Shot initiative. The funds help 3,000 youth ages 7–18 access ball and ice hockey. Part of our daily, year-round afterschool program, hockey also features 6 club teams competing in ball and ice leagues across Edmonton.
At this scale, hockey costs $500,000/year—about $160 per child. Kids play 40+ times annually, with many advancing to compete in external leagues. Your support fuels the program and connects your brand to a sport deeply loved by families.
Food to Play Title Naming Rights
$235,000/year (3-year minimum) - AvailableFood to Play is a crucial part of Free Play’s intent to promote holistic child development, ensuring that every child in our after-school programs receives nutritious snacks and food literacy that fuels their growth, play, and well-being. Beyond food access, Food to Play is built around a culturally inclusive curriculum designed by a certified nutritionist that helps kids explore healthy eating, food systems, and food justice through hands-on activities and discussion.
Each year, we provide over 100,000 healthy snacks, 5,000 food hampers, and over 240 nutritional literacy sessions to kids in our programs. Delivering Food to Play at scale currently costs about $235,000 annually, or roughly $150 per child.
Includes:
- Exclusive naming rights to all Free Play for Kids’ Food to Play programming. All Free Play for Kids marketing: social media, newsletter, website, press releases, annual report, and external communications
- Title naming of the Food to Play curriculum and food hamper program
- Exclusive logo placement on all food packaging, hampers, snack bins, and program-related materials used across all school sites.
- Brand integration into food-themed educational materials, including recipe cards, food literacy games, and curriculum resources
- Recognition at all Free Play program sites, including visible signage on food stations
- Recognition at community celebration days and wrap-up events that highlight Food to Play
- Bi-annual impact report highlighting snacks and food hampers provided, curriculum delivered, and success stories
- Monthly story series (video/photo) showcasing the impact of your support on food access and education
- Speaking and volunteer opportunities at food-themed events and with partner families
- “Proud Supporter of Free Play” digital badge and use of Free Play logo
Free Football Title Naming Rights
$300,000/year (3-year minimum) - AvailableFlag Football is rapidly growing in popularity among teens and is entering the world stage at the Olympics. Football is part of our daily, year-round afterschool program for close to 1,000 elementary-aged children.
Kids play football 40 times annually and take part in 10 Free Play-hosted tournaments. Delivering football at this scale currently costs about $200,000 per year, or roughly $200 per child.
Includes:
- Exclusive naming rights to all Free Play for Kids flag football. This includes any Free Play for Kids marketing materials: social media, newsletter, website, press releases, annual report and any external communications
- Title naming of Free Play’s annual flag football tournament series
- Exclusive logo placement on all practice and game uniforms
- Logo placement on brandable flag football equipment
- Logo placement on brandable basketball equipment
- Recognition at all Free to Play school sites
- Recognition at all Free Play-hosted basketball tournaments
- Recognition at all Free Play Wolves Basketball events and league games
- Featured placement in all basketball-related communications to kids and families
- Bi-annual impact report showing children served through basketball programming
- Monthly video series featuring basketball programs and your supportSpeaking and volunteer opportunities with kids, families, staff and other sponsors“Proud Supporter of Free Play” Digital Badge (Use of FP logo)
- Optional Advertising Additions: Digital ad campaign amplifying existing Free Play monthly reach of 150,000 views
Community Champions
School Site
Champion
We know that many families and companies are looking for ways to leave a legacy. These are longer-term commitments where you know your investment is working every day in support of people who need it most. Becoming a “School Champion” ensures that 30 kids and families have free afterschool care every single day from September to June.
Kids learn a new sport each day, receive healthy snacks, and go home every week with a food hamper. Every day they learn new lessons on social, emotional and mental health. For families, this means they know their kids are safe. They save money on childcare and can earn more by gaining those extra hours each day.
School Site Champion - Title Naming Rights of 1 School
($75,000/year, 5-year minimum)
22 available, 2 sold
Recognition Package:
School site naming rights
Permanent recognition signage at the school
Featured placement in all school-specific communications
Annual impact report for your specific school site
Invitation to special school events and celebrations
Logo placement on Free Play’s website (~10K monthly views
Social posts across Free Play’s social channels (~10K weekly reach)
Quarterly newsletter feature (~5,000 subscribers)
Neighborhood Champion
This sponsorship supports a community-dedicated day for children and families to come together for unstructured play and community building.
Every Friday, kids are invited to choose their activity, with Free Play providing access to equipment, safe spaces, healthy snacks, and caring staff. Families are encouraged to participate, transforming schools into vibrant community hubs at the end of every week.
Neighbourhood Champion for 1 Region | 6 Schools
North, West, South, Central Region
($50,000/year, 1-year minimum)
4 Available
Recognition Package:
Title naming rights for Neighborhood Fridays.
Branding on-site at all participating school locations (signage, activity posters, “Free Choice” bins, and snack tables)
“Presented by [Partner Name]” shoutouts in community newsletters and social posts
Annual community impact report with photos, family stories, and participation highlights
Invitation to drop-in Fridays or special celebration days
Social posts across Free Play’s social channels (~10K weekly reach)
Quarterly newsletter feature (~5,000 subscribers)
Invitations to Free Play Annual General Meeting and Funders’ events
“Leaders of
the Week”
Champion
Every week, Free Play celebrates 26 kids in our daily after-school program across Edmonton with a “Leader of the Week” award. This award is given to one child from each elementary school site who consistently shows up with heart, effort, and embodies the Free Play values of being an ambitious, inclusive, and fun leader.
“Leader of the Week” is one of the most visible and celebrated parts of the program, giving sponsors high-frequency, values-based brand exposure both digitally and in the communities we serve. The awards are presented in front of 120 kids, along with staff and community members. Right after, kids go straight home to be celebrated by families, and display their award on walls and fridges, left for years to remember a great accomplishment.
Leader of the Week Naming Rights for 1 Region (supporting 6 schools)($50,000/year, 1-year minimum)
4 Available
Recognition Package:
Leader award naming rights
Branded “Leader of the Week” certificates and gifts
Custom Leader Board plaque displayed at Game Days and Tournament
Recognition and branding at game days and tournaments
Quarterly posts across Free Play’s social channels (~10K weekly reach)
Logo placement on Free Play’s website (~10K monthly views
Annual community impact report with photos, family stories, and participation highlights
Staff invited to present awards to participants
Volunteer opportunities for staff
Invitations to Free Play Annual General Meeting and Funders’ events
Interested in Partnering?
Please fill out some information and Tim Adams, Executive Director will reach out directly.